Title

Asst Manager- Marketing 

Programme

UCID

Location

Gobichettipalayam, Erode District

Job Objective

·         To Identify of Potential marketing services which are Innovative, affordable and effective creating broader impacts in rural areas.

·         To test the marketing services to understand the local / rural suitability in terms of cost, utility, local acceptance and other set parameters for each products and services.

·         Scientific documentation of testing of the marketing service which will lead to the addition / rejection of project to the Samruddhi.

·         To establish Win – Win relationship among Rural clients, Samruddhi and service provider.

Reporting to

Manager (New Products ) , UCID

Reporting from

·         Direct reporting from field & Vendors.

·         Work in field in association with SSO, SA, VLE and Lead farmers.

Qualification

BSc ( Agriculture ) with MBA

Experience (Years / Nature)

Fresher or one – two yrs experienced in Irrigation companies, Enterprise / R&D / NGO understanding complexities of rural people

Knowledge (K)

(1) Subject matter (2) Farming systems (3) Farm tools related Input sourcing & marketing (4) Farm & Farm families (5) understanding rural complexities (6) Contribution of livestock towards farm economics (7) Extension methods

Skills (S)

(1) Communication (with all stakeholders) (2) Technological (3) Training (4) Diagnostic & Solutions (6) Organizational (7) Demonstration.

Attitudes (A)

(1) Serving rural clients (2) Tech. Know-how (3) Field work (4) Organization
(5) Farmers Interest (6) Problem solving (7) Self-development (8) Team player

Activities

• Synthesis experiences on successful and innovative marketing models around the country.
• Test various models and collate a model that suites to micro-level situation of Samruddhi stores.
• Identify store wise potential crops for collective marketing through village marketing centers at the premises of VLE or under the supervision of VLE.
• Creation of database of companies / traders for marketing the products.
• Creating Samruddhi platform to strengthen the Village Marketing Centers (supervised or managed by VLE's). The crops will be Maize, Banana, Turmeric, paddy, Ground nut and others)
• To explore potential functional (organic) linkages with various agencies, stakeholders working for collective marketing in the District.
• Build the capacities of VLE to be a productive stakeholder in the marketing chain.
• Ensure process documentation of the output, outcome and Impact for policy advocacy and organizational learnings
• Facilitating MoU (Memorandum of Understanding) between Samruddhi and Marketing partner.

Outcomes

• No. of innovative marketing strategies tested and demonstrated  successfully
• Marketing of agricultural commodities using the innovative marketing systems such as SNX or Commodity trading platform or contract / Cooperative farming activities.
• No. of crop based supply chains formed / facilitated successfully