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Designation: Associate - Marketing & Communication

Location: Chennai

Job Objective: To position RIN as the best choice organization for translating innovative ideas into products to innovators and partners.

Reporting to: Head – Operations

Qualification: Rural MBA

Experience (Years / Nature):

2-3 years

+ marketing of new services (not products) in rural areas

+ experience in the Indian social enterprise sector

+ exposure to innovations (desirable)

Knowledge: Positioning, Branding

Skills: Networking, Communication, PR

Competencies :

·         Good communication skills – Fluency in English, Tamil & Hindi

·         Achievement orientation - High energy, Drive to perform, Desire to excel, Search for recognition & visibility

·         Strong persuasion skills

·         Ability to drive performance, perfectionist

KRAs / Activities

·         Marketing of L-RAMP to Innovators and other partners

-          Ability to view the sector and seek appropriate positioning and relationships

-          Organise an annual innovation awards programme

·         Scouting for Innovations

-          Conduct My Idea Programmes for students

-          Organise and/or partner business plan competitions

-          Patent searches and scan other databases

·         Pre-screening of Innovations and Innovators

-          Carry out the initial screening process for both Innovation feasibility and innovator commitment

-          Feed in the above data to KM and to PiP programme

·         Network Building and Management

-          Extend and Connect with network members

-          Manage a network portal

-          Organize physical meetings of the network

·         Media Planning & Communication

-          Identify and use the right media for publicizing L-RAMP work

-          Update Content and ensure readership of LRAMP blog and newsletter